Mobile UA Isn’t Just Buying Cheaper Installs Anymore
Deep dive
Mobile UA Isn’t Just Buying Cheaper Installs Anymore
For mobile teams, the old UA playbook is losing its edge. Platforms now automate more of the targ...
User acquisition
💳 A Credit Card that resets your LIMIT when Your ROAS is good: PVX's UA financing card is here!
💳 A Credit Card that resets your LIMIT when Your ROAS is good: PVX's UA financing card is here!
Get dynamic ad spend credit.
two & a half gamers
⚔️ 47 Rewarded Ad Placements and a "No Ads" Lie: Inside XP Hero's $400K/Day Idle RPG
⚔️ 47 Rewarded Ad Placements and a "No Ads" Lie: Inside XP Hero's $400K/Day Idle RPG
47 ads. A $400K/day gamble.
two & a half gamers
💀Review Radar #12: Which games survived & which are actually DEAD (Poke It With a Stick!!)
💀Review Radar #12: Which games survived & which are actually DEAD (Poke It With a Stick!!)
Survival secrets of mobile giants.
two & a half gamers
🚌 Marble Sort Meets Traffic Jam: Bus Traffic Fever Review!
🚌 Marble Sort Meets Traffic Jam: Bus Traffic Fever Review!
How frustration drives mobile revenue
two & a half gamers
Stop treating marketing like the waiters and engineering like the chefs
Stop treating marketing like the waiters and engineering like the chefs
Fix your broken marketing strategy.
Lenny's Podcast
Why every social app should be obsessed with teenagers
Why every social app should be obsessed with teenagers
Why 21 is the age social apps fear.
Lenny's Podcast
🧠 The "Fat Guy Getting Slapped" Concept Took Over: AI Creatives Breakdown
🧠 The "Fat Guy Getting Slapped" Concept Took Over: AI Creatives Breakdown
AI ads are ruining mobile games.
two & a half gamers
🎯 How to Do a UA Review Properly by Matej Lancaric
🎯 How to Do a UA Review Properly by Matej Lancaric
Your UA review is likely lying to you.
two & a half gamers
🎯 The Mobile Games Ecosystem Explained by Felix Braberg
🎯 The Mobile Games Ecosystem Explained by Felix Braberg
Mastering mobile growth channels.
two & a half gamers
🐱 Meowdoku case study: Minesweeper + Cats + Sudoku. Take a 40-Year-Old Game, Add Cats, Make Millions
🐱 Meowdoku case study: Minesweeper + Cats + Sudoku. Take a 40-Year-Old Game, Add Cats, Make Millions
How this cat game makes millions.
two & a half gamers
🧠 Copy vs Execute: the creative trend everyone's chasing
🧠 Copy vs Execute: the creative trend everyone's chasing
Deception in mobile game ads is evolving
two & a half gamers
How to Get Your First 10 Customers
How to Get Your First 10 Customers
Quit cold email. Go see buyers.
Y Combinator
🎮 The 3-Minute playable that pre-qualifies your WHALES!
🎮 The 3-Minute playable that pre-qualifies your WHALES!
The Secret to Modular Ad Creative
two & a half gamers
Why A Game Developed In A Week Makes Millions
Why A Game Developed In A Week Makes Millions
It is not art, it is an algorithm.
two & a half gamers
💰 Block Out by Grand Games: $300K/Day on iOS Alone & It's About to Overtake Magic Sort
💰 Block Out by Grand Games: $300K/Day on iOS Alone & It's About to Overtake Magic Sort
How Blockout scaled on iOS only.
two & a half gamers
🚨📢 BREAKING NEWS: $3.83B Liftoff, 20% Minigames, $28M UA Financing and Supercell!
🚨📢 BREAKING NEWS: $3.83B Liftoff, 20% Minigames, $28M UA Financing and Supercell!
The New Blueprint for Mobile Games
two & a half gamers
🎮 Inside the Mistplay × MyChips Deal: The Rewarded UA consolidation has started! (MAU VEGAS 26)
🎮 Inside the Mistplay × MyChips Deal: The Rewarded UA consolidation has started! (MAU VEGAS 26)
The Secret Behind the Huge UA Merger
two & a half gamers
🎯 How to scale influencer marketing to 8 figures systems across 15 Studios by Marion Balinoff
🎯 How to scale influencer marketing to 8 figures systems across 15 Studios by Marion Balinoff
Stop wasting budget on clicks.
two & a half gamers
🎮 Can Indie Devs Still Survive in Mobile? 💀
🎮 Can Indie Devs Still Survive in Mobile? 💀
The indie mobile dream is dying.
two & a half gamers
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