Decision framework
For mobile studios, the real question is no longer whether performance user acquisition works. It...
UA strategies for a mature market.
Web funnels beat the App Store.
The game was a fake ad for a year.
Are AI ads killing mobile gaming?
Simple cats, massive revenue.
The secret to the perfect mobile ad
Playables are hijacking attention.
Solo dev reveals AI-UA pipeline.
Steam's hidden hits revealed.
Deep dive
For mobile teams, the old UA playbook is losing its edge. Platforms now automate more of the targ...
Get dynamic ad spend credit.
47 ads. A $400K/day gamble.
Survival secrets of mobile giants.
How frustration drives mobile revenue
Fix your broken marketing strategy.
Why 21 is the age social apps fear.
AI ads are ruining mobile games.
Your UA review is likely lying to you.
Mastering mobile growth channels.
